Tag: Betterment

According to a recent article in Tech Crunch, anyway. And we agree.

At least until such time as the singularity is upon us, the point of machines is to serve humans but until now, we have been enduring an early developmental stage in data processing technology – a time when our data processing tools are so primitive that they are like human babies, ruling our behaviour with their need for constant care and attention. We have had to accommodate the needs of our machines but in the future, our technology will be an understanding and supportive partner in our lives rather than an infantile tyrant.

The singularity may still be some considerable time away – but as the Tech Crunch article says, we are already in the era when technology can serve us with a much higher level of understanding of the things that make us human. We just have to design it that way. And we already know a lot about how to do that.

It is just a matter of time before consumer expectations force the investment of capital in humanistic design priorities.


In this article from readwrite, one of the predictions they make about the future of storytelling is that new technologies will enable stories to make the world a better place:

As stories extend further into the real world, so will their potential to create positive change for both individuals and society. That might mean living a healthier life, supporting important causes, or something else.

More narratives will be designed to drive social action in more engaging ways—encouraging audience members to become active collaborators not just in narratives, but in the real world issues behind them.


The rest of the article has some great insights on what Latitude, the study’s creators, predict will be the future of storytelling – be sure to check it out.

At PlusPlay this article resonated with our approach to the use of story in our City+ project. City+ is designed to improve the systems and organisations a user interacts with throughout their day by encouraging constructive and targeted communications between users and organisations.

We will incorporate narrative to connect the places and things that a user interacts with, providing a narrative context to enhance their engagement in their activities. Our goal is for City+ to make the world a better place through stories and content created in collaboration with its users.