Our mission is to improve the processes and systems that shape peoples’ lives – in business, life and in play – creating greater efficiency, productivity and financial gains and helping people to enjoy better, more fulfilling lives.

●     We develop for people first, businesses second. Real value is delivered by meeting the real needs of end-users

●     We develop products and systems that empower people by having the technology serve their needs, not the other way around

●     Integrity and empathy are foremost in all our interactions with people through our products and services; these two elements are vital to secure enduring user engagement


We value different perspectives and the interests and needs of people from different walks of life; this is reflected in the composition of our team.

●     We have a wide range of skills at our disposal, being a team from diverse fields

●     We enjoy and embrace working with and within different cultures

●     We are based in Auckland, a culturally diverse environment that reinforces every day the inclusive and empathetic approach we take with our projects

Design Strategy

We use gamification and storification methodologies to engage, entertain and inform users.

●     We value an upfront design focus to ensure a solution is developed with the key drivers in mind.

●     We value the initial process of planning and discovery to target a solution to best effect.